Marketing Collateral and Campaigns

 

Case Study: Lincoln University campaigned on Giving Tuesday. The goal of of this day is to create a culture of generosity and support nonprofits and causes that work to make a positive impact in their communities. Lincoln University received over $24,000 in donations from 161 contributors in a 24-hour timeframe. One aspect of this fundraiser that was unique was that donors could select where their funds went such as specific programs, the library, clubs, or athletic teams. This was a 45% increase from the previous 24 hours time frame from the year before.