Not More of the Same

Winner of Silver ADDY

Prairie View A&M University (PVAMU), a historically black university, is the second-oldest public institution of higher education in the state of Texas. This printed and digital book was used to provide public disclosure of PVAMU's operating and financial activities over the past year. It also served as a keepsake for the thousands of donors that contributed to the success of the university.  As art director, I coordinated style, use of photography, quality control of books for core donors, and print checks for color matches during production. It won a Silver Addy in New Orleans, LA. During the year, they grew the number of donors by 21%, increased donations by 80%, and awarded 2,145 scholarships.